Lane 01 / Build
Build the product
From the gap to a working platform people actually use.
- Product strategy
- Brand and UX design
- Platform build
- MVP to scale
Hi, I'm P, your freelance guy!
YFG Creative Studio
Building since 2011
Building since 2011
Toronto / GTA
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Now building
- InfraHub.ca
- Insomnia ERP
- DeyPlay NG
- F9WL
Open to select projects
YFG Creative Studio / Product and go-to-market
We spot the gap, build the product, take it to market, prove it works.
YFG Creative Studio builds products and the go-to-market that makes them land. Positioning, launch, demand generation and distribution, proven on our own ventures first.
Lane 02 / Launch
Take it to market
Positioning, launch and the channels that bring in real demand.
- Product marketing
- Go-to-market strategy
- Demand generation
- Distribution
- 01Exit: Likeparadise to Oyato.ng
- 04Ventures live right now
- 15+Years building, since 2011
Track record / Since 2011
Over a decade in product marketing and demand gen. Two exits to show for it.
Marketing manager by profession, builder by pattern. The same brand, demand and product discipline sits behind every company we've built and sold.
Core expertise
10+
Years in product marketing and demand generation
- 01
Brand awareness
Positioning, storytelling and campaigns that put a brand in front of the right people, and keep it there.
- 02
Demand generation
Full-funnel programs that turn attention into pipeline, sign-ups and sales.
- 03
Marketing solutions
The systems behind the growth: campaign tools, funnels and automation, built to keep running.
Case files
Built, scaled, exited-
File / 2011 Origin OCMA
Music publishing / Artist promotionWhere it started: Overnyte Celeb Music Agency, a music publishing outfit built to promote unsigned artists and get their work in front of an audience.
- 10+ artists promoted
- 20+ songs published
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File / 2017–2020 Acquired · 2020 Likeparadise → Oyato.ng
EcommerceAn ecommerce platform for electronics, gadgets and appliances, built on one insight: make big-ticket items affordable with installment payments. Scaled to acquisition by a UK-based firm, then rebranded as Oyato.ng.
- 3k+ buying customers
- Acquired 2020
- 5% equity retained
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File / 2020–2023 Exited · 2023 Betbank
Sports-techA smart football prediction app, co-founded during Africa's sports-tech boom. Hit 5k downloads at launch and passed 60k within three months, then exited in 2023 after management shifts: a lesson in knowing when to walk away.
- 5k downloads at launch
- 60k+ in 3 months
- Co-founder
Today: four live ventures, same playbook.
See active venturesActive ventures / 04
What we're building right now.
Every venture runs the playbook we sell: build the product, then take it to market. Live proof, not case-study slides.
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01
InfraHub.ca
A directory and visibility platform for Canadian IT infrastructure providers, with a Campaign Builder that helps them promote themselves.
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02
Insomnia ERP
An EDM and techno EP that doubles as a working direct-to-fan sales system, with tiered pricing and end-to-end payments.
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03
DeyPlay NG
A home for African-made browser games. Play instantly, discover the studios behind them, and give creators a real audience.
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04
F9WL
From 9ja With Love: a lifestyle and events brand building real community, starting with the NOSTALGIA event series.
What's next / In development
Three more on the workbench.
Same playbook, earlier stage. Each one is built to solve a gap we've lived, then taken to market the way we know how.
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01Founding cohort
Converge
Reverse-hiring marketplaceA new way to get hired: your work does the talking, and the right opportunities find you.
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02In development
The Forge
AI tools marketplaceA marketplace of interactive, AI-driven tools for marketing, sales and creator commerce, built from the same systems this studio runs on. Featured tools include an Ad Creative Generator, Sales Outreach AI and a Creator Store Builder.
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03Beta
Bamiqa
AI reply assistantAn AI reply assistant that helps you find the right words, so every message lands the way you mean it.
Want in early as a partner, tester or backer? Let's talk.
Say hiThe studio / Toronto, GTA
Marketing manager by profession. Builder by pattern.
PFounder, YFG Creative Studio
YFG Creative Studio is built and run out of the GTA, shaped by one instinct repeated for fifteen years: find people or ideas that deserve an audience, then build the infrastructure to get them there.
It started in 2011 with OCMA, promoting unsigned artists. It ran through an ecommerce company built and sold in 2020 and a sports-tech app scaled and exited in 2023. Today it runs across commerce, music, gaming and community platforms, each one built with the brand, product and demand discipline of a career in digital and product marketing.
From the shop
Guides, templates and educationals.
Practical playbooks from the studio, made to help you launch, learn and get moving faster.
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Guide / PDFStart In 30 Days
A step-by-step business launch and marketing guide. Thirty days of clear daily tasks, from brand identity and audience to offers and the systems that keep you growing.
Get the guide -
Guide / PDF / Vol. 1G2 Guide: Drive Test Cheat Book
Why I failed my G2 three times, and how you can pass yours. Road signs, lane choice, parking, three-point turns and what examiners actually look for.
Get the guide -
Interactive / Web game
G2 Guide: Drive Test Simulation
Play through the Ontario G2 road test, scene by scene, with your choice of two voiced examiners, real maneuvers and demerits like the real thing. Scenes 1 and 2 are free to try.
Try it free
Contact / Say hi
Building something worth backing, or want to talk?
Partnerships, product launches, go-to-market help and collaborations of every kind. If you're building, buying or just curious how it all fits together, reach out.